MKT624 Brand Managment Solved MCQ,s

MKT624 Brand Managment Solved MCQ,s

MKT624 Brand Managment Solved MCQs,MKT624 Brand Managment Solved paper,MKT624 Brand Managment Solved quiz,MKT624 Brand Managment MCQs,MKT624 Brand Managment Solved,MKT624 Brand Managment quiz,

1.            At the center of a brand’s characteristics is the following:

Identity
Image
Value
None of the given options
2.            Brand management came into being for which of the following reasons:

Companies wanted to achieve scale economies.
It supplemented financial management practices
It suited production and operations personnel
Companies wanted to differentiate their products and highlight distinctions in a competitive environment.

3.            Brands like to stay contemporary because of:

Others do it
Staying attractive
Upholding the contract
None of the given options
4.            Features and attributes of brands translate into benefits and _____________ are also fulfilled along with these benefits.

Customer values
Brand values
Organizational goals
Brand associations
5.            A good brand contract:

Keeps customer perspective in view
Delivers promises made with customers
Unearths negative promises
All of the given options
6.            Continuously renewing the difference makes your product ____________.

Look superior
Highly unacceptable
Not conforming with market standards of evolving changes
Conforming to the changing behavior and beliefs of customers
7.            A brand-based model reveals the following:

Why customers buy the brands they buy?
What are the underlying motives for their purchasing brands of their preference?
Why companies keep their brands contemporary?
All of the given options
8.            The most important factor in brand management is to ensure that your ___________ must be matching with consumers’ perceptions.

Brand pinnacle
Brand’s persona
Brand associations
Brand value
9.            While developing the brand picture, first of all, you envision:

Attributes
Obsessions
Benefits
All of the given options
10.       To have value, a brand must offer which one of the following?

A simple product range with a defined set of features
A complex product range with a defined set of features
Consistency, a reduced level of perceived risk for the buyer, and a range of functional and emotional attributes which are of value to buyers
An identity through which the customer can trace the party responsible for supplying the product
11. The elasticity of sales to sales promotion is __________ that of advertising.

a. Less than

b. Equal to

c. Greater than

d. Inversely proportional to

12. A mix of different communication tools has a better chance of achieving:

a. Objectives

b. Synergy

c. Efficiency

d. Effectiveness

13. If two different brands are distributed by one company, it is considered under:

a. Wholesale

b. Co-branding

c. Joint venture

d. Merger

14. A company’s own retail outlets are meant:

a. To avoid the threat of distributors’ power

b. To own and batter control the distribution channel

c. Distribution, itself, is a good business

d. All of the given options

15. For communication to be effective it should be:

a. Repetitive

b. Reinforcing

c. Both of the given options

d. None of the given options

16. The power based on a channel member’s superior knowledge and information about his products is called:

a. Expert power

b. Legitimate power

c. Coercion

d. Retailer power

17. A good channel system must automatically offer _____ to the customers.

a. Transaction services

b. After-sales services

c. Both of the given options

d. None of the given options

18. Advertising _____ is capable to attract consumers only if it is based on their needs.

a. Reach

b. Copy

c. Frequency

d. Media

19. Marketing communication is done to achieve the objective of:

a. Building awareness

b. Stimulate action

c. Both of the given options

d. None of the given options

20. Mostly, the major source of power throughout the distribution channel is:

a. The company

b. The brand

c. The distributor


d. The customer